^ LeCron, Leslie; Bordeaux, Jean (1970). Hypnotism Today. Wilshire Book Co. p. 278. ISBN 0-87980-081-X. When in a trance ... the medium seems to come under the control of another personality, purportedly the spirit of a departed soul, and a genuine medium undoubtedly believes the 'control' to be a spirit entity ... In the trance, the medium often enters a cataleptic state marked by extreme rigidity. The control then takes over, the voice may change completely ... and the supposed spirit answers the questions of the sitter, telling of things 'on the other plane' and gives messages from those who have 'passed over.'
The medium Frank Decker was exposed as a fraud in 1932. A magician and séance sitter who called himself M. Taylor presented a mail bag and Decker agreed to lock himself inside it. During the séance objects were moved around the room and it was claimed spirits had released Decker from the bag. It was later discovered to have been a trick as Martin Sunshine, a magic dealer admitted that he sold Decker a trick mail bag, such as stage escapologists use, and had acted as the medium's confederate by pretending to be M. Taylor, a magician. The British medium Estelle Roberts claimed to materialize an Indian spirit guide called "Red Cloud". Researcher Melvin Harris who examined some photographs of Red Cloud wrote the face was the same as Roberts and she had dressed up in a feathered war-bonnet.
Cold reading also explains why psychics have consistently failed scientific tests of their powers. By isolating them from their clients, psychics are unable to pick up information from the way those clients dress or behave. By presenting all of the volunteers involved in the test with all of the readings, they are prevented from attributing meaning to their own reading, and therefore can't identify it from readings made for others. As a result, the type of highly successful hit rate that psychics enjoy on a daily basis comes crashing down and the truth emerges – their success depends on a fascinating application of psychology and not the existence of paranormal abilities.
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After about 15 minutes, our call was interrupted with a recording saying she had one minute left. Then a recording said she had added more time to her call. I had done some Web searching to see how much my potential callers were paying for my advice, and my best guess was that it was about $1.99 a minute. Cindy came back on, and we talked for 15 more minutes. For her $59.70 I told her that she had conceded all the power in the relationship to her boyfriend, and she had to find a way to make the decision whether they would marry more mutual. I realized that she wanted confidence from me—I remembered how much I disliked wishy-washy psychics.
A major advantage of live phone readings versus in-person appointments is that there is no chance that the reader can cheat. During a face-to-face session, a reader can gather many clues and insights about a person based on demeanour, clothing, jewellery, hair, make-up, and overall attitude and appearance. The psychic might draw conclusions about someone based on those clues and form the reading around those things.
Brenda’s exchanges with Spirit began as a child - a deceased grandfather who regularly visited the family, an accidental death that required a loved one to receive messages; these are emotional situations with which she has since become adept. She offers her mediumship with a level head and a comforting presence communicating with the deceased, explaining past life memories which are affecting current relationships or goals; she unfolds different, difficult, and crisis situations bringing clarity to the present and preparation for the future. Brenda is also retained by clients wishing her insights concerning financial security/business expansions, etc. and from Spirit she has related detailed assistance in the feilds of science and technology. Through her, Spirit often provides perspective that remove anxiety or clear guilt.
Some scientists of the period who investigated spiritualism also became converts. They included chemist Robert Hare, physicist William Crookes (1832–1919) and evolutionary biologist Alfred Russel Wallace (1823–1913). Nobel laureate Pierre Curie took a very serious scientific interest in the work of medium Eusapia Palladino. Other prominent adherents included journalist and pacifist William T. Stead (1849–1912) and physician and author Arthur Conan Doyle (1859–1930).