A reader radiates a 1" to 20" electrical field around itself. Cards use a simple LC circuit. When a card is presented to the reader, the reader's electrical field excites a coil in the card. The coil charges a capacitor and in turn powers an integrated circuit. The integrated circuit outputs the card number to the coil, which transmits it to the reader.
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Magnetic stripe technology, usually called mag-stripe, is so named because of the stripe of magnetic oxide tape that is laminated on a card. There are three tracks of data on the magnetic stripe. Typically the data on each of the tracks follows a specific encoding standard, but it is possible to encode any format on any track. A mag-stripe card is cheap compared to other card technologies and is easy to program. The magnetic stripe holds more data than a barcode can in the same space. While a mag-stripe is more difficult to generate than a bar code, the technology for reading and encoding data on a mag-stripe is widespread and easy to acquire. Magnetic stripe technology is also susceptible to misreads, card wear, and data corruption. These cards are also susceptible to some forms of skimming where external devices are placed over the reader to intercept the data read.